First sell then produce

“Dear Mehmet! Please take a look at my online store. Your opinion is very important for me.” Words from one of my long time online friends.

I’m not an online store expert but a business is a business. ☺ Below are excerpts from my reply:
– I like the products.
– The design of the site looks fine.
– I assume the functions like payment etc. have been throughly tested.
– I also assume that there are enough potential clients in the market and the pricing is right for them.
– What interests me beyond all (and what I cannot see from the website) is what you are doing for marketing. Especially 2 questions need to be clearly answered:
a) How will potential clients find this website?
b) When they are at the site, why should they buy your products and not a competitor’s product?

The decision for production is made by the selling side but the decision to buy by customers. If they don’t buy, there is no reason for producing.

For any entrepreneur, my first advice is: first sell then produce.

How?.. That is the question! ☺

Song of the blog: Bee Gees – Stayin’ Alive