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March 13, 2019

Hidden toaster

I’ve been looking for a non-problematic household type bread toaster for many years. ☺

Almost all typical toasters are designed with the same principle and are very hard to clean if you are not using it only for factory sliced toast bread. Anything else you want to heat up can get between its “teeth” and one has to develop methods on how to get the squeezed bread parts out of the machine.

Recently, as I was trying to exercise another cleaning operation the toaster broke down. My search for a new one in Google resulted in hundreds of similar equipment with nothing special amongst them. Though by chance one of my friends suggested that I should check a certain manufacturer’s products.

Even its pictures were already promising. It had received a design award in 2007. It had a tray which was entering the body of the toaster from the side. I immediately bought one.

This is one of the most innovative products I’ve seen in recent years. And it is almost impossible to find it via Google due to the peculiar description of the product.

If you are an entrepreneur, check if your services/products are easy to find by search motors. Otherwise, even the most innovative product/service will be a “lame duck”.

Song of the blog: U2 – I Still Haven’t Found What I’m Looking For

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Mehmet U. Soyer

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