The brilliant, gravelly voiced singer Joe Cocker died late last year, at 70. His most famous recording, of course, was his bluesy and passionate take on The Beatles’ With A Little Help From My Friends.
Lennon and McCartney might have written it for The Beatles album Sgt. Pepper’s Lonely Hearts Club Band in 1967, but Cocker made it his. In a statement, Paul McCartney recalled hearing Joe’s version. “It was just mind-blowing; he totally turned the song into a soul anthem… and I was forever grateful for him for having done that.”
In 2014, a BBC poll saw it voted the seventh best cover ever.
The cover version works in business too. Sometimes taking a product others have brought to life and serving it to the market in a different way might bring better results than the original. The source of success lies in the serving.
With a Little Help From My Friends was a product by The Beatles, one of the most powerful and well managed bands in the music history, but it is and will be mostly known as a Joe Cocker song.
To listen to Joe Cocker’s With A Little Help From My Friends: Queen’s Golden Jubilee – 3 June 2002
Song of the week: Anastacia – Paid My Dues (2001)